We had spring in Michigan for a few days before the snow came back. Birds were singing, the sun was out, I didn’t need to bundle up to get the mail. But then the snow came back. And so I am thinking about warm thoughts.
One of my favorite job-related tasks is creating the bookstore’s summer reading program. When I first came to Baker, the bookstore used a packaged ready-to-go summer reading program made available by our marketing group. After a year or two of that, the marketing group discontinued the program, but we saw value in summer reading programs, so we started doing them ourselves.
That first year, we chose to do a detective theme. We designed our own guide books, bought our own prizes, came up with our own activities. And it was a blast. The following year, I was asked to head up the group that put on the program. The year after that, I was the group. I didn’t mind doing all the set-up work though. For some reason, I absolutely love doing the summer reading program stuff.
As I got more years under my belt, I started ramping the program up, getting support from publishers, and doing more in-depth events. A couple of years ago, we did a program with a Berenstain Bears theme called “Character Counts,” complete with Brother & Sister Bear costumes, a visit from Mike Berenstain, and a giveaway of one of Mike’s original drawings. It was incredible.
This year, we’ve come full-circle. Our theme is “Mystery” and features the Mysterious Benedict Society series from Trenton Lee Stewart. I’m working with his publisher and publicist to create special pieces for the program. We’re trying to get him to do a Skype event for the store. And we’re doing some crossover promotion with the Tommy & Brook Book Club (from local pop radio station Star 105.7). I think it has potential to be one of the best programs yet. But what should we call it?
Here’s a few names that I’m throwing around: The Mysterious Reading Society, Sleuth: A Summer Reading Program, and The Case of the Missing Summer Reading Program. What do you like? Do you have any suggestions of your own?
We’ll be having an illustrator integrate the name into the cover of the program guide in the style of the illustrations from the Mysterious Benedict Society books, so we’ll need to decide soon.
And while I’m asking for input, what about some games/activities that have a mystery/detective theme? Any ideas?