The article below was originally written for the author newsletter at Discovery House, the publishing house where I am employed. Though the audience for the piece was originally published authors, other writers may be interested in it too. So I’m putting it here.
As a marketing manager, I know what I’m supposed to say about author blogs. I’m supposed to tell you that blogging is a great, easy way to hook new readers and convince them to buy your book. But here’s the dirty truth: Blogging is hard.
It is hard to juggle writing books (which are meant to last forever on someone’s bookshelf) with writing blog posts (which are old as soon as they are published). It is hard to think of a new topic or fresh angle for each post. It is hard to be consistent when the schedules of our non-writing lives refuse to stay the same. Blogging is just hard to do.
Here’s what two Discovery House authors have to say on the topic:
“When I first started blogging, I tried to keep up with devotionals on a semi-deep level every single day. It drained me of words. It’s hard to exactly explain, but I found it hard to even talk/chat in my everyday life because I had spent myself keeping up with the blogging.” –Heather King, author of Ask Me Anything, Lord
“Blogging is draining and sucks what little writing time I have right down the tubes. And it makes me cranky. I think a lot of people are over-blogged. How much information can we really keep up with these days?” –Jessie Clemence, author of If I Plug My Ears, God Can’t Tell Me What to Do
Blogging can be rewarding too. After all, hard things are often those most worth doing. Blogging reinforces the habit of writing. It can breed community. It can stimulate creativity. It can tell us what issues hit home with readers.
Per Heather and Jessie:
“Since I blog along the same vein as what I write book-wise, I had to find a balance. I blog 3 times a week now, with the heavier devotionals 2 of those days and that content helps me find thoughts/content/words for the books. I take those blog posts as jumping-off points for book content.
“I also think if I can find the posts that connect with readers in a big way, it helps keep my book-writing more relevant (at least that’s the hope!).” –Heather King, author of Ask Me Anything, Lord
“I keep blogging because it does give me consistent practice at writing. It also keeps the website fresh and then gives people a reason to check in and remember I’m alive. When my posts are shared it can bring in brand new readers, who then see a picture of the latest cover as they peruse.
“It makes me less cranky to think of the blog as a way to connect with readers.” –Jessie Clemence, author of If I Plug My Ears, God Can’t Tell Me What to Do
Blogging is hard, but when approached in a balanced way, it can work with your writing instead of against it. Do you think you might be ready for the challenge?
If so, remember the 3 Rules of Blogging:
- Be Consistent – It doesn’t matter whether you post new content every day, three times a week, or twice a month, as long as your readers know when they can expect new content from you (and you can deliver it).
- Be Brief (or Epic) – People usually read posts that are 400 words or less. Also, people read posts that are over 1,000 words. Avoid the middle ground. Go for short and sweet or give them a full meal.
- Be Yourself – People are coming to your blog to read your writing. Maybe they have read one of your books and care about the same things that you do. Maybe they stumbled onto you blog accidentally. Either way, you have an opportunity to show them that you are a writer worth investing in.