I recently attended the Jot Writers Conference, and even though I was required to because I was one of the evening’s speakers, I would have wanted to go anyway. After people were finished suffering through my presentation, they were able to enjoy a whole evening of great thoughts on blogging, self-editing, poetry, and rejections from the editors.
There was a lot of great content, but there was one particular part that made me think more than the rest. It happened during Bob Evenhouse‘s presentation on blogging and it had to do with the content of the blog.
As a blogger, I am keen to learn how to improve my craft. Bob’s blog is older than mine, but for a long time, I don’t know how much effort he wanted to devote to it. You see, when he started his blog back in the day, he was more passionate about writing high fantasy than he was about blogging, so his novels received the lion’s share of his time and attention. The blog existed to be part of his platform so that when he submitted one of his aforementioned novels for publication, he would have something of an online presence for a publisher to see.
After limping along from post to post, Bob knew that something needed to change. So he took a month-long break from blogging in order to ask himself some tough questions. What was his blog accomplishing? What did he want it to be? How could he use it to further his other writing endeavors? And how did his blog differ from the ones that he followed on a regular basis?
Those are all good questions, and I’ve found myself asking them about my own blog recently. But the one thing that stuck out to me in his whole presentation was this: Bloggers should have a consistent theme within their blog and avoid posting on a hodgepodge of topics.
Bob nailed my blog. If I have a theme to my posts, it is only that I wrote them. I realized on the way home that I could easily segment my blog into seven different topical blogs where I would post once a week on each, and possibly have more successful followings. I write autobiographical content, word and phrase origins, book reviews, recipes, writing and publishing tidbits, Lego prompts, and random other things.
I was convicted by Bob’s presentation because he’s right. If a publisher were to look at my blog to see my platform, I don’t know if that publisher would be able to tell how my blog writing relates to my book proposal. And that’s a problem.
I’ll be reevaluating things. I still plan on writing, even if it is a hodgepodge of posts, but I’d like to reign things in a bit. Bear with me as I do.