New Word I Just Learned: Blad

“Blad” sounds like a third-rate vampire knock-off movie (either as a mix of “blood” and “Vlad” if it is a classic vampire movie –or– as a misspelling of “Blade” which is a different kind of vampire/vampire-hunter protagonist), and maybe it is, but it is also an underused publishing term.

papereen-26-1420209A “blad” is a booklet, used as an advertisement. It’s probably a mashup of the words “blurb” and “ad.” And the publishing industry uses them frequently, though you may recognize them differently in the current digital age. For instance, the “Look Inside” feature on most Amazon book listings is essentially a “blad.”

In doing my research for the word, I’ve come across another reason why “blad” should be brought back into use. It is also a bit of a play on words, because “blad” is related to the word “blade,” which is the Proto-Germanic version of “leaf”. Think about a blade of grass. Same thing. But, wait a second! What are the pages of a book called? Leaves.¬†Thus, on a whole different level a “blad” is a subsection of a book.

So now that you know, you can help me make “blad” popular again.*

*I have no idea if it was ever a popular word. But I think it should be.

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